Senior Marketing Expert
Bulgarian Development Bank (BDB) is a credit institution 100%-owned by the Bulgarian state. Established in 1999 with main focus to support small and medium-sized enterprises, BDB is among the top four Bulgarian banks in terms of credit rating, rated “BBB” with a stable outlook by Fitch Ratings. It is the only Bulgarian bank that in addition to direct financing, provides resources through other credit institutions.
Currently we are looking for an experienced professional for the position of Senior Marketing Expert.
Your key responsibilities:
- Implement goals, strategy and execution for new credit products/programs and feature launches;
- Become a conduit between the Strategy, Product and Digital Marketing teams to ensure shared understanding and strategic alignment;
- Create impactful product positioning, value propositions and messaging in close collaboration with the digital marketing team;
- Partner with Product team to define the product strategy and roadmap based on market and sales insights;
- Prepare and organize execution of approved Marketing campaigns, including Digital, Advertising, Communications and Creative;
- Coordinate the product campaigns: track, measure, and report.
- Work experience as marketing executive, preferably within bank’s industry;
- Experience running successful marketing campaigns;
- Excellent level of English;
- Knowledge of web analytics, Google AdWords and other digital marketing tools;
- Fluent in PowerPoint and Excel;
- Creative and analytical mind.
We offer in return:
- The opportunity to learn and grow with us;
- Be part of something bigger than a typical commercial bank, namely the Bulgarian Development bank group which offers the widest financial products portfolio;
- Collaborative environment both in terms of senior management and peer professionals.
If you think you’re the right fit for us, please send your CV and cover letter to firstname.lastname@example.org.
Confidentiality is guaranteed and the personal data provided will be stored and processed in accordance with legal requirements. Your personal data will be used only for the purposes of selection and will be stored for 6 months after the end of the competition.